PROGRAM CORPORATE SOCIAL RESPONSIBILITY DALAM PERSPEKTIF INDEKS KEPUASAN PUBLIK DI RIAU

Abstract

Program Corporate Social Reponsibility (CSR) merupakan salah satu kebutuhan dan di Indonesia merupakan suatu kewajiban dan ditetapkan melalui Undang-Undang Nomor 40 Tahun 2007 tentang Perseroan Terbatas. Dimana pada pasal 74 menjelaskan bahwa tanggung jawab sosial merupakan suatu kegiatan yang diwajibkan dan dilaksanakan berdasarkan pada kepatutan dan kewajaran sesuai dengan peraturan pemerintahan. Pelaksanaan tanggung jawab sosial dikenal dengan istilah CSR oleh perusahaan merupakan suatu bentuk komitmen perusahaan untuk membangun kualitas kehidupan yang lebih baik bersama stakeholders terkait, terutama masyarakat disekitar perusahaan tersebut berada. Karena peran CSR ternyata saat ini semakin penting bagi masyarakat di sekitar perusahaan dalam upaya menyeimbangkan pembangunan, baik ekonomi, sosial dan lingkungan. Penelitian ini dilaksanakan secara komprehensif mengenai implementasi dan prioritas program CSR di PT. Pertamina (Persero) RU II Dumai dan PT. Cevron Pasific Indonesia (CPI) di Tapung, Minas dan Rumbai Provinsi Riau. Metode penelitian dilakukan dengan metode campuran (mixed methods) yaitu mengkombinasikan pendekatan kuantitatif dan pendekatan kualitatif. Pengumpulan data dilakukan dengan penyebaran angket, in-dept interview dan observasi terhadap multistakeholders. Hasil penelitian yang ditemukan implementasi program CSR oleh PT. Pertamina (Persero) RU II Dumai dan PT. Cevron Pasific Indonesia (CPI) di Provinsi Riau masih berjalan dengan kurang baik. Sedangkan prioritas program CSR yang dibutuhkan berdasarkan indeks kepuasan publik di PT. Pertamina (Persero) RU II Dumai dan PT. Cevron Pasific Indonesia (CPI) di Tapung, Minas dan Rumbai Provinsi Riau adalah program yang berbasis pemberdayaan ekonomi masyarakat.Kata Kunci: pemberdayaan, program Corporate Social Reponsibility, indeks kepuasan publik. Corporate Social Reponsibility program (CSR) is seen as an urgent thing on social development. Its supported by regulation that stated in Act No. 40 year 2007 about Limited Company. In the article number 74 stated that social responsibility is one among activities that should be conducted by the companies. The companies should have committed for surround people quality of life, in terms of social and economic perspective. The sample of this research covers the implementation of the priority programmes and corporate social responsibility (CSR) PT. Pertamina (Persero) RU II Dumai and PT. Cevron Pacific Indonesia (CPI) at Tapung, Minas and Rumbai Riau Province. Data has been collected by questionnaire, in-depth interview and observation. Results of the study found implementation of programs of corporate social responsibility by PT. Pertamina (Persero) RU II Dumai and PT Cevron Pacific Indonesia (CPI) in Riau Province is still inadequate. The CSR program of the sample have been emphasized on social-economy empowerment. Keywords: empowerment, Corporate Social Reponsibility program, public satisfaction index.
https://doi.org/10.33007/ska.v6i1.330
Untitled (Bahasa Indonesia)

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